Jaque Silva | Nurphoto | Getty images
Chinese e-taler Temu has started adding a “import duty” of about 145% in response to the President. Donald Trump‘S Tariff,
The fees, which started the crop in the weekend after the price hike on Friday, came into effect on Friday, more cost consumers are purchasing more than individual products and may exceed the price of a specific order.
For example, the cost of a summer dress sold on Temu in $ 18.47 will be $ 44.68, with $ 26.21 to be added to the bill, a 142% surcharge, a CNBC analysis shows. A child’s bathing suit priced at $ 12.44 will cost shopkeepers $ 31.12, when $ 18.68 import duty is taken into consideration, a shocking 150% fee. A handheld vacuum cleaner listed in $ 16.93 is now priced at $ 40.11 when factoring in import duty of $ 21.68, which is about 137% markup.
Items for sale on Temu with import duty.
Courtesy: Temu
Temu explains on its website, “Imported items in the US may be subject to import duty. “The listed amount cannot represent the actual amount paid to the customs officers.”
Temu representatives did not immediately respond to the request of the comment.
Rival discount retailer Shin has also increased prices on its site, but it does not apply import duty. The company added a banner to the checkout stating, “Tariffs are involved in the price paid by you. You will never have to pay extra in delivery.”
Temu and Shin warned earlier this month that tricks Increase their prices 145% tariff slapped by Trump on several imports from China Vow to abolish de minimis exemption On 2 May. Widely criticized flaws helped accelerate the growth of Temu and Sheen in the US as it allowed most packages to enter the country’s duty -free, until imports were valuable under imports $ 800.
“Due to recent changes in global trade rules and tariffs, our operational expenses have increased,” Temu Said Earlier this month on its site. “To present the products you love without compromising on quality, we will adjust the price from April 25, 2025.”
The import duty destroys the price proposal that made the Temu popular with consumers in the first place. Temu, which is owned by Chinese e-commerce giants PDD holdingsSince the launch in 2022, the popularity in the US has been skyrocketed, with a blanket to the Internet, an advertisements have been announced, which can announce users “can shop like a billionaire.” Although the shipping time may be long, consumers flocking on the site as the prices of rock bottoms on clothing, electronics and household items were additional waiting.
Temu allows cash-stapped consumers Effects to spend the necessary Grocery items and housing like new clothes or home decorations to stare without steep value tags. Now, the prices of many of its products will be more align with American contestants. Heroic, Wal-mart And TargetBut it can still take more than a week to arrive.
Temu has done fast Its online advertising expenses reduced Ever since Trump announced a sweeping tariff in the US. Temu’s ranking in Apple’s app store has reached number 73 since, after continuous ranking in the top 10, according to Sensor tower dataShin is currently at 54, below 15 last month.
‘it was nice while it lasted’
Temu shopkeepers have A redit forum flooded The company has been reduced by the posts that reduce tariff-inspired import duty in those days since increasing prices by the company. In A post “Rip Temu, it was nice, it was good,” under the title, a user wrote that “the price of the item” on Friday “flew”.
One user wrote, “To shop like a billionaire to shop like a farmer in a day,” A separate redit post On Saturday.
Some news outlets and consumers have tracked the slight price hike on individual goods sold on the temperature before the import duty. It seems that the new fees are being dealt with only by products that have not been sold from local warehouses in the US during the last year, Temu has worked to build a US-based distribution centers to mold themselves from trade tension and allegedly pushed some vendors to list the US.
Recently, Temu is promoting products Local American consumers ship Those who ship directly from China. That trend only ramps the company’s prices as an increase and adds additional fees.
For example, on Monday, a scan of Temu’s “Lightning Deal” page revealed that more than 75% of the products introduced had a “local” tag on them. When the consumers click on the item, a bright green banner with the words “no import duty” is highlighted to the top.
