State College, PA – 21 December: Drew Shelton of Pen State Nitany Lions #66 of Penn State Nitany Lions before a game between SMU and Pen State at Beaver Stadium in State College, Pennsylvania on December 21, 2024. (Photo by Roger Vimer/ISI Photo/Getty Image)
Roger Vimer/ISI Photos | Getty Image Sport | Getty images
As the college athletics landscape undergoes seismic changes, on Monday, elevate announced a $ 500 million funds to help universities to help create long -term development through strategic investment.
The Global Sports and Marketing Agency has participated with private equity firm Velocity Capital Management and Texas Permanent School Fund Corporation to provide schools with money and resources to develop revenue -generating projects.
On Friday, a judge approved Basti This will require individual schools to pay up to $ 20.5 million to student-athletes. As he waited for this decision, many schools are looking for new ways to generate revenue.
Elevate works with colleges and universities to help them understand which projects they should pursue and how they should be masked.
“In our brain, the advantage of access to capital and strong services that can tap in these schools, as they think of making their rights professionals, is a true discrimination,” Elevet’s President and CEO Al Guido said, who also serves as the president of San Francisco 49ers.
Schools will use capital for infrastructure and commercial projects, ranging from modernization of modern places, expanding premium seating and increasing multimedia and digital rights and investing in name, image and equality platforms for athletes.
“The new capital will be used to create new premium experience location, where they can mud the tickets at a high price point. The main focus is increasing the fan experience and maximizing the revenue,” said Jonathan Marx, the Chief Business Officer of the college.
Elevet said that it has already closed two eight-in-law deals with Power Four Schools. This hopes that investment funds will appeal to their 60 other university customers, including schools such as UCLA, Alabama, Pen State, Notre Dame and Florida.
“Many of these schools have small employees, and so if we can come in and provide that extra -firepower and data and insight and support, we can help them generate too much returns on that capital.” Where is the mark.
College expenses on the infrastructure of the game have increased dramatically, concluded in 2025 with 58 stadiums and 27 akhara projects. Sports business journalThe college stadium projects are not expected to slow down in 2026, with the expenses expected to exceed $ 3 billion.
