Still from Apple’s “F1”.
Apple
The lights go out and far away.
“F1: The Movie” has not reached the checker flag of its dramatic run, but it is already Apple Best Film release Ever.
Book distributed by Warner Brothers DiscoveryLast from $ 293 million at the global box office in the weekend. This led to Ridley Scott’s “Napoleon”, which produced $ 221 million during his run in 2023, to become Apple’s highest -grossing dramatic release.
The tech company has sent only a handful of films to theaters since delay in media business in recent years. “The Killers of the Flower Moon” performed a long performance of $ 158 million worldwide, “Fly Me To the Moon” took just $ 42 million and “Argil” produced $ 96 million in ticket sales globally.
“F1” is a very important film for Apple and a large -scale industry, “said Paul Dergrabedian, senior media analyst from Comskor. “This is a perfect testing case how a streaming service can develop a film that is taylormade for a large screen, as well as promoting the film on millions of small screens that put their technical footprints directly to their customers.”
“F1” has benefited greatly from its partnership EmaxBefore production, Apple and the top creative of the film arrived not only to secure the use of IMAX’s camera technology, but also to secure three weeks of release in theiraters.
In fact, the “F1” deal was meant Universal “Jurassic World Ribrth” did not get the domestic IMX release and was only painted on the IMX screen in China. The film will also appear in the IMAX screen in Japan next month.
“F1” has produced $ 60 million of its total global drums from IMAX theaters, which is more than 20% of the total gross so far. Domesticly, the film has produced $ 27.4 million in ticket sales through IMAX screening, which is about 25% of the film’s ticket sales in the US and Canada.
While the film is near $ 300 million in global ticket sales, it is still some more lapses to be beneficial for Apple. According to the report, the film costs between $ 200 million and $ 300 million to estimate the film, and an estimated $ 100 million for the market. The studio is also dividing receipts with Warner Brothers and theaters.
“Naturally, a mega budget film like ‘F1’ may have a long road for profitability given various revenue division with movie theater and Warner Bros., but Apple has to take that risk and takes up cash reserves,” said Dergrabedian.
For Apple, success looks very different than traditional studios. The main revenue driver of the entertainment company is not – not even close. Apple has a $ 3 trillion market cap and produces most of its revenue from a suit of technical equipment.
And Apple is not just spending money on films and television products to fuel and fuel the sale of its phones, TV and computers.
“We joined this business because we felt that it would be a good business.” Recently a Bloomberg Interview“And to continue to do great work, you need businesses to be profitable.”
Apple has gained momentum with shows like “Ted Laso,” “Severns” and “The Studio” in the pop culture space and was the first streammer to win the best picture award at the Oscar for 2021’s “Koda”.
Disclosure: Comcast is the native company of NBCUNIVERSAL and CNBC.
