Fox Corporation The company said on Tuesday that NFL will launch its direct-to-conjumer streaming service, Fox One on August 21 ahead of the season.
The cost of the new streaming service will be $ 19.99 per month, and the payment TV customers will get free access, said CEO Lachlan Murdoch during the company’s earnings call.
Fox One Fox will host the perfection of the TV portfolio – that is, live sports like NFL and MLB that appear on its broadcast network, as well as news programming from their Fox News and Fox Business Cable TV Network.
The Fox broadcasts NFL Games on Sunday during a regular season, which is closed on 4 September this year. The broadcast network MLB Postsen Games, as well as college football, also broadcasts, which is also in the fall.
However, streaming service will not offer any exclusive or original material, Murdoch said, most of its costs will come from overhead, marketing and technology. This is unlike most of the contestants of Fox, which spend on excess sports rights and other materials for streaming.
“It is important to remember that our customer expectations or aspirations are modest for Fox One,” Murdoch said.
The company has been slower than its peers to jump into streaming games. While it already has Fox Nation Service and Tubi, a free, advertising streaming app, it does not yet offer its full content slate in a direct-to-consumer offering.
Murdoch earlier stated that the cost for service earlier said that in an attempt to avoid further interrupting the pay TV bundle, which continued the customer’s loss.
Fox’s portfolio is mainly made of sports and news material since then sold Its entertainment property for Disney in 2019. It has adapted to Fox from some cord-cutting headwinds affecting its media colleagues in recent years.
On Tuesday, Murdoch reiterated that the company would be looking at Fox One with other streaming services. However, he said that the company will be careful on that front, similarly there will be no more damage to the Pay TV ecosystem.
He said that when it comes to bundling, Fox takes care of two factors. First, to offer a convenient package of his content to the consumer, and potential valuable bundles. And second, to keep the service “very concentrated” on the “targeted audience” of those customers without TV subscription.
“Sometimes they struggle with two other things. So we want to be very targeted, but we also want to make their content easier for our consumers and our audience to achieve their content, whether it is in combination with other services or not,” Murdoch said.
Earlier this year, Murdoch told investors that Fox would be launch Joint sports streaming enterprise, your answer to streaming after leaving his efforts for Venu.
This will be connected to a new streaming offering Disney ESPN in the coming weeks. While Disney already provides ESPN+ streaming service, the company will launch A full-service ESPN Direct-to-Consumer Products this fall. Disney earlier said that the app would cost $ 29.99 per month. Disney reported his quarterly earnings on Wednesday.
On Tuesday, Fox reported total revenue for this The most recent quarter $ 3.29 billion, 6%from the same period last year.
While the advertisement market has been weak for media companies, especially for content out of live sports, Fox reported that its advertising revenue has increased by 7%. The company stated that it was mainly due to the growth from Tubi as well as “strong news ratings and pricing”, despite a drawing from the absence of major football phenomena compared to the year-ear-ears.
