Starbucks’ Coco Matka and Coco Cold Bru Drink.
Courtesy: Starbucks
Starbucks will expand its testing of coconut water drinks in hundreds of shops, as it is ahead in health and well -being.
From Thursday, coffee giants will test their cocoa matka and cocoa cold brow drinks in more than 400 shops in major cities including New York, Los Angeles and Greater Chicago region. Drinking layer matka foam or cold brue foam on coconut water.
Starbucks first tested coconut beverages in New York City as a part of its “early five” innovation program, in which it tests new ideas in five coffeehouses and seeks response from its Barista and customers before pushing those ideas into additional stores. Starbucks did not share plans for expansion beyond regional tests this month.
“Health and Kalyan is not a trend in Starbucks-this is a long-standing commitment. Extending the test of our cocoa matka and cocoa cold brow beverages is the next step to intensify our health and wellness beverages innovation plan,” said Dhana Pelicano, Senior Vice President of Starbucks Global Product Experience. “We are involving real -time response with transparency, functionality and focus on developing consumer requirements.”
The cold foam has become one of the most popular amendments to the series, as it rose 23% year -on -year, CEO Brian Nicole told analysts on his most recent earning calls. Starbucks will launch late protein cold foam in the fourth quarter, which is part of its push to start sales after a stretch of disappointing financial results that disappoint Wall Street.
Nicole told analysts, “Protein cold foam without any excess sugar is an easy way to add 15 grams of protein to almost any cold drink. And customers can also add taste of their choice.”
Extended Starbucks test is part of a large trend of growing beverage options in top restaurant chains, which operates in part by young consumers that crave customized cold drinks and healthy options.
According to the Home Beveraged Navigator report, away from 2025 released in July, the number of beverages introduced by the top 500 series has increased by more than 9% in the last one year. Companies are even more bent in cold drinks. Prasad like special coffee and energy drinks has seen the highest growth on the menu in the last two years, because the decline of hot coffee and tea beverages in the menu, market The researcher told.
Under Starbucks Nikkol is among its “back to starbucks” turnaround plans, characterized by more cafe renewal and menu changes. As the strategy takes shape, Starbucks officials have stated that the company has seen an increase in satisfaction among young consumers. Nikkol reported that analysts had a two -year high in their most recent quarter, inspired by the benefits between General Z and Millennials, who form more than half of their customer base.
Starbucks is betting that innovation, together with better experiences under your new “Green apron service “strategy, will help promote businessWhile Starbucks also posted Better US sale In the last quarter, they still fell 2% from the period of pre-year.
Starbucks shares have fallen more than just 1% this year.
Apart from New York, Los Angeles and Chicago regions, Starbucks will also test coconut water drinks in selected cities in midwests including Cedar Rapids, Iowa in midwests; St. Louis, Missouri; Springfield, Illinois; South Bend, Indiana; And Madison and Milvauki, Visconsin.
