And it is “how it is done.”
Netflix The weekend was capitalized in the weekend with a two-day dramatic release of its new singing version on its chart-topping “KPOP demon hunters”.
Box office analysts tried to determine how well the animated features performed on Sunday, rely on anonymous officers from the rival studio and scrapped the data from ticket sales sites. The estimate for the domestic run with Sing ranges from $ 16 million to $ 20 million.
“स्टार वार्स: रिवेंज ऑफ द सिथ” और “कोरलीन” की 15 वीं वर्षगांठ स्क्रीनिंग जैसे हाल के घरेलू नाटकीय री-रिलीज़ की तुलना में यह छोटा है-जिसने क्रमशः $ 25 मिलियन और $ 33 मिलियन का उत्पादन किया, लेकिन “इंटरस्टेलर” सहित सबसे अधिक फिर से जारी फिल्मों की तुलना में अधिक, जो कि पहले से $ 15 मिलियन और “प्राइड और प्राइड और” प्राइड और “प्राइड और” प्राइड और “प्राइड And “Pride and” Pride and “Pride and” Pride and “Pride and” Pride and “
The streaming company has never publicly reported box office grosss and refused to do so for the film. It also refused to comment on the release when CNBC arrived.
But Buzz has surprised Wall Street whether Netflix can change its tune and move forward in theaters.
Netflix has long used dramatic release as a marketing tool to promote its streaming service. The company’s strategy has always been to host the material on its platform for customers rather than wide audiences on a large screen, and it rarely delays working in the house market in favor of a dramatic run, except that when it is watching the disputes or special occasions of the awards.
“Kpop Monster Hunters” is the most recent exception. But experts say that Netflix’s rules are unlikely to re -write.
“It doesn’t change at all,” said industry analyst David Poland. “This is about events for Netflix.”
There are a lot of things about the film “event” in cinema business-You can make a spectacle or one-way event a spectacle or one-way event. Netflix has been able to successfully do it because it is not a traditional studio. It does not cling to specific release windows, choosing to have one-closed deal with theater chain operators for each of its films.
This allows Netflix Avoid expensive marketing campaignsWhat is usually spent on the production budget is estimated to be about half.
However, this strategy often places Netflix on obstacles with dramatic partners. For example, the “KPOP demon hunters” were released in about 1,700 theaters, which is slightly higher than one third of all domestic theaters. It didn’t appear in one AMC Theater, the largest cinema chain both domestic and globally.
AMC rejected CNBC’s request to comment on release.
The exhibitor will work with Netflix, however, for Gita Gervig’s “Narnia” film, which is getting a special two -week global beginning Emax Starting Thanksgiving Day 2026.
Poland stated that Netflix offers favorable terms with theaters when it comes to partition ticket receipts, which can help entice exhibitions to work with the company despite the small release window.
Poland said, “They do not care about money, and in this case, I estimate that they have paid much more than 50% that it is normal for exhibitors reading it, as it does not matter.” “It’s not significant money to them. But as a promotional event, it is very successful.”
Already, “KPOP demon hunters,”, which was launched on Netflix in late June has become. The second most seen English language film on NetflixJust behind the “red notice” of 2021. According to Netflix, the film has been viewed more than 210.5 million times, which is about 20 million less than the record.
Dramatic release and pop culture discussion can help promote that number even more.
“Clearly there was a great demand for the film and so far another example was given how important the dramatic film of business is, generating huge publicity, creating a cultural program and in return, a social media event,” said a senior media analyst of Comscore.
