Alaska Airlines launches $395 card, combines loyalty with Hawaiian

Alaska Airlines Going to industry race for high-end Credit card And making a joint flyer program with Hawaiian Airlines, which is called Atmos Rewards, which is this Acquired Last year.

$ 395-Year ATMOS Award Summit Visa Anant Card, Co-Branded Bank of AmericaThe carrier has the first premium credit card and includes allowances such as lounge passes of the airport, $ 50 voucher for delay and global partner fare.

Under the new ATMOS program, travelers will have an option as to how they score marks:

1. From the distance: Customers will earn a point for each mile that fly, which Alaska said that it is better for travelers who often fly internationally or cross-composite.
2. According to the price: Passengers will earn five points for each $ 1 that they spend on a flight, which the carrier said that it is often on the side of those who fly in premium cabins like first class.
3. From flights: Customers will earn 500 points for each segment, which is for those flying, which take a lot of short-hall trips within Hawaii or California.

Flyer tier of the elite is also changing, and Alaska will need to score more points to passengers to reach the top level. Rival airlines have also made those types of changes regularly.

For Atmos Platinum Loyalty Tier, customers will need to score 80,000 points next year, and in 2025 respectively, 75,000 and above 100,000, 135,000 for Atomos Titanium Tier. Alaska’s Chief Commercial Officer, Andrew Harrison, told CNBC that Miles was not being devalued for flight radiation. The ATMOS program also has silver and gold tier, including upgrades with all levels, when available, to free the premium-class seats on Alaska and one of the parties of the carrier, American Airlines,

Although a continuous flyer program will be combined, Alaska plans to keep its brand separately from Hawaiian. However, it is a plan to launch a host International route On the planes of the body wide from its domestic base in Seattle.

Alaska and its contestants have invested heavily in chasing High spending customers And making sticky business with Loyalty obstacles Customers have to clean for allowances on the other side. Even like budget airlines Spirit Airlines And Marginal airlines Turned to more Upmarket strategies To try to return to profitability.

Airlines “with premium cabins, with premium experiences, there is good concrete demand that has not changed physically and is really getting better,” Harrison told CNBC.

Alaska is also trying to make advantage and Lounge Feeling exclusive to avoid an industry problem with congestion.

The Atmos Rewards Summit Visa Anant Card comes with eight lounge passes in a year, which is valid for the entire journey day.

Harrison said, “These are your most loyal and frequent travelers. The worst thing you can do for them can invite them to the lounge and saying that you cannot go inside and wait.”

Alaska is creating a new lounge on its base at the Seattle-Tacoma International Airport that is dedicated to international long-hall flyers and planning one at San Diego International Airport.

Jetbu Airways Earlier this year, a premium credit card was launched with Barclays US Consumer Bank, which had an annual fee of $ 499. Other airlines have also increased the fees and Add allowance Bonus points to attract more sign-ups and card holders.

Jetbo CEO Joanna Gerghati said on an earning call last month, “Our new premium is on track on double -year estimates for credit card acquisition, highlighting the tremendous amount of customers for our premium products,”

Alaska also said that she plans to offer Starlink Wi-Fi in her fleet, a service that would be suitable for members of the loyalty program. Hawaiian Airlines First signed a deal To serve from Elon MuskSpaceX service in 2022.