A window performance by actress Sydney Sweeni has been seen on a window of an American Eagle Store on August 01, 2025 in New York City.
Michael M. Santiago | Getty images
Share of American Eagle More than 15% increased on Monday after President Donald Trump The retailer’s marketing campaign with actress Sydney Sweeny praised.
“Sydney Sweeny, a registered Republican, is the ‘hottest’ advertisement. It is for the American eagle, and the jeans are flying from the shelves.” Go ‘Sydney them! “Trump wrote on his social media site Truth Social that not for a long time after the opening of the markets.
Shortly after Trump’s post, American Eagle shares increased, and before 11 am, were still trading more than 15%. American Eagle reduced Monday’s advantage a week after the first announcement that “enthusiasm” star will title its fall marketing Campaign With the slogan: “Sydney Sweeen has great jeans.”
Initially, stock Increased In a clear bout of Meme stock maniaBut in the last one week, the company’s shares have been reduced because the American Eagle has faced criticism that the campaign was sexist and out of touch. The recession was rebound on Monday when Trump weighed at the discourse.
After Friday’s closure, the US Eagle shares were more than 27% below 27% so far this year, as the company was struggling with large macroeconomic concerns related to tariffs, consumer expenses and its own business misunderstandings.
Earlier this year, the company said it will take $ 75 million Write In spring and summer goods, after pulling its whole year guidance due to slow sale, vertical discounts and an unstable macroeconomic environment.
For Current quarterThe American Eagle said in May that it hoped that the revenue would fall 5%, comparable sales would be reduced by 3% and less than gross margin. Its operational income for the second quarter is expected to be between $ 40 million and $ 45 million.
The impact of the Sweeni campaign is on its sale, for better or worse, to be seen.
