Different colors and patterns are supplied for various types of schools, including lunch boxes and backpacks, are on performance for the upcoming school year.
Deb Cohan-Orback | UCG | Universal Image Group | Getty images
According to a new PWC consumer survey, families are not running back on back-to-school expenses this year, despite increasing economic pressure.
According to a survey of about 2,000 parents of PWC, about three-fourths back-to-school shoppers expect to spend the same amount or more this year, which they did in 2024. In fact, more than 1 out of 3 parents estimate to spend more than last year.
PWC’s US Retail Leader Kelly Pederson said, “There are a lot of requirements. To find out whether they are going to get these specific supplies for this specific book, or school or they need technology for their children.”
The results indicate a value-oriented consumer, but Pederson said, but at the same time, back-to-school expenses are also untouched because “it is simply necessary every year.”
The dynamics of global business results in the form of consumer shoes from an uncertain economic environment. While the consumer was confident for May Strong Excess than expected, spending for months pulled back Fast.
Temporary stay On some of the president Donald TrumpThe tariff has been seen as a positive indicator for consumers, although the long -term path for tariffs is not clear, especially as some retail vendors said they have said that they will do Raise prices,
Between back-to-school shopping destinations, Wal-mart And Target He said that they plan to increase some prices, while best Buy It has been said among retailers Already raised Some prices.
Pederson said, “Many average consumers in the US feel hanging such clouds when tariffs are going to be a hit, and what they are going to do for prices,” said Pederson.
He said that it would be important to move the price forward, as they have seen consumers moving more discounts in the last few months towards retail vendors.
In fact, buying items only on rebates and reusable items from previous years is one of the top methods that are planning to save consumers during the back-to-school season, according to the survey.
For those who are cut back at back-to-school expenses, technology and clothes are the top two categories, where they are planning to pull back according to PWC, while compulsory more untouched like books and school supply.
On back-to-school technology, 25% of parents plan to spend more than $ 500, while hoping to pay under 42% $ 50.
While the amount of back-to-school expenses has been relatively stable altogether, parents are changing methods that they shop.
Especially Artificial Intelligence is affecting how parents handle the back-to-school season. According to the survey, one of the 5 shopkeepers plans to use the AI tool to find online deals.
When it comes to physical retail, the General Z is leading the path. The PWC said that General Z parents had more likely to shop specially in store than Millennials or General X parents, suggesting that the younger generation could contribute to brick-and-mortar flexibility.
