HomeEnglishBusinessBrian Niccol turnaround taking hold

Brian Niccol turnaround taking hold

Customers enter a Starbucks coffee shop in New York, US on Monday, July 28, 2025.

Victor J. Blue | Bloomberg | Getty images

Wall Street is looking at the initial signal Starbucks‘Turnaround is holding a quarterly earnings and despite reducing the sales of equal-store in another quarter in another quarter.

William Blair Analyst Sharon Zacfia wrote in a note on Wednesday, “Focus was low on Starbucks’s third financial year quarter (which were below the expectations of the road) and more at the proof points on the speed of the possible recovery further,” William Blair Analyst Sharon Zacfia wrote to customers in a note on Wednesday.

The company reported On Tuesday evening, weakened-to-introduced earnings for your financial third quarter. Its equal-store sales fell for the sixth straightforward quarter, but the authorities told analysts on the company’s earnings that traffic was gradually improved every month in the quarter.

Another promising indication came into traffic growth from non-starbucks award members. For many years, the number of customers of Starbucks who do not belong to its loyalty program have fallen, making the primary criminal for the recent sluggish sale of the series.

RBC Capital Market analyst Logan Reich deserves his Wednesday’s research note about the company’s results “Green Shooting Gair Green.” He pointed to the comments of CEO Brian Nicole that he is ahead of the turnout schedule, its new rollout “Green Apron Service” Labor program and mobile app changes between other factors.

The purpose of labor change is to create a greater welcome environment in the cafe, ensuring rapid service.

Starbucks also teased the new menu items coming in FY 2026, including protein cold foam and better food options. TD Cowen analyst Andrew Charles wrote in a research note on Wednesday that he is more confident that the same-store sales of Starbucks will continue to improve due to the company’s “more aggressive innovation agenda”.

But when many analysts presented a rapid case for the company’s change, all investors are not sold on Nicole and their “Back to Starbucks” strategy. Depending on the expectations of Wall Street, when the company is based on expectations Same store sales will increase again.

After the results climbed up to 5% in extended trading, Starbucks shares increased less than 1% on Wednesday. The stock has increased by about 2% this year, making it a market cap of about $ 106 billion.

See full interview of CNBC with Starbucks CEO Brian Nicole

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