The Chipotal Mexican Grill logo is seen on July 6, 2024 in the USA, New York, United States.
Beta Zavarzel | Getty images
Chipotal mexican grill Earlier next year, its first place in Mexico will open as the latest stage in its international expansion.
The company announced on Monday that it has signed a development agreement with ALSEA, which operates Latin American and European places. Starbucks, Domino pizza And Burger kingBetween other chains.
After the opening of the initial restaurant in 2026, Chipatl plans to detect “additional expansion markets in the region”, which can mean widespread Latin American development.
The deal to expand in Mexico comes as president Donald Trump Salary A trade war Along with the country, the relationship between the two neighbors is under stress. From Mexico to Avocados was originally under 25% of tariffs, until they stopped the new duties in line with the United States-Maxico-Canada Agreement. While Chipatl has diversity in its avocado sourcing in recent years, this Still imports about half of its avocado from Mexico.
In recent years, Chipotal is trying International expansionTo focus almost completely after decades on your American business. The company operates 58 places in Canada, 20 in the United Kingdom, six in France and two in Germany. Chipatl currently has three restaurants in Kuwait and two in the United Arab Emirates with a deal with a group.
According to a statement by Chipatl’s Chief Business Development Officer Nate Loton, Chipotl is betting on the fact that Mexico’s own content and appreciation for fresh food will win consumers.
But American interpretations of Mexican food are not always echoing in the market; Yama brands Taco Bell has attempted to expand into Mexico twice, but both attempts failed quickly.
