The SCREENX is the world’s first multi-object cinema with a field of viewing 270 degrees.
CJ 4 deplex
Singing Witch and Blue Aliens are ready to hit the big screen before the end of the year and bring to the draw of filmmakers. Cinemark Preparing high demand by adding more unique premium screens to its US and Latin America-based locations.
On Wednesday, the third largest US cinema series announced that it was adding 20 new screenx theaters to its portfolio, expanding its partnership with CJ 4DPlex in South Korea. Eighteen from those screens will be made in America
The expansion marks the first location of screenx in Latin America.
Screenx is a premium film format that uses additional displays on the right and left walls of an auditorium called Wings to see a captivating area of 270 degrees. Cinemarks already have six screenx locations and are expected to open six more before the end of the year.
“This has been a big goal for us, to open several theaters for the last part of the year for ‘wicked: good: for’ and, of course, ‘Avatar: Fire and Ash’, which is a seminal film for all industries,” CJ 4DPLX CEO Don Service told CNBC.
CJ 4DPlex and Cinemark entered six-quarter beta tests simultaneously in 2022, but delayed production and dramatic release with double writers and actors, it took longer to expand the number of domestic places, Sawant said.
“They just needed to see the frequent flow of materials,” he said.
Investment from Cinemark to add more screenX theaters is part of a comprehensive trend in the dramatic industry. In view of the epidemic, filmmakers have More and more gravity towards watching films on premium big format screenThese places, often referred to as PLF, provide an elevated view experience and charge high ticket prices. Physical screens are often larger than a traditional movie screen or have auditoriums that facilitate high quality sound systems or seating options.
CJ 4DPlex is also a back company 4DX Movie TheaterA film to immerse the audience in motion seats, practical impact and auditorium with sensory elements.
Sawant said that the company focuses on “separating cinema” and provides the audience with experiences that they cannot get from streaming offerings or in-hom entertainment systems.
While PLF receipts still represents a small part of the overall box office, it is a growing section of the business. And filmmakers have displayed that they are ready to pay more for these experiences.
So far this year, premium tickets have represented 22% domestic sales, according to the movie data firm Antellize. The average cost of an adult ticket year for a PLF is $ 17.61, which is more than about one dollar The same ticket during the end of 2024.
Disclosure: Comcast is the native company of NBCUNIVERSAL and CNBC. NBCUNIVERSAL is the distributor of “wicked: good”.
