The new cracker barrel logo has been seen on a menu inside the restaurant on August 21, 2025, Pembroke Pines, Florida.
Joe Redal | Getty images
Cracker barrel old country store A statement issued widely responding on Monday feedback It faced its rebranding and new logo last week.
“If the last few days have shown us anything, it is how deeply people care about the cracker barrels. We are really grateful to your heartfelt voices,” wrote“You have also shown us that we can do a better job that can share who we are and who we are always.”
The new logo removes the image of the “Uncle Herschel” character of the restaurant, which bends against a barrel, which was originally painted prominently, left behind just the words “cracker barrel” against the outline of a yellow barrel. The phrase “Old Country Store” has also been removed.
The company, which the company said, was inspired by restaurant eggs and biscuits, remained close to the origin.
Old and new logo of cracker barrel.
Courtesy: Cracker barrel
On social media, users were quick to criticize new logo, described as “generic,” “solids” and “brand”.
Some conservatives also slammed new people, saying that it feels so central to the classic, American for years.
Cracker barrel said that when Rebranding is making headlines, its focus is “in the kitchen and your plate.”
In the statement, the cracker barrel said that uncle Herschel will still be painted on the menu, as well as road signals and country shops.
“He is not going anywhere – he is a family,” the statement states.
The company also addressed criticism about the decor changes put at some firecrackers barrels across the country, stating that in its store, “Rocking chairs on the porch, a warm fire in the stove, the sprinkles on the table, the unique treasures in our gift shop, and the vintage American will be drawn directly into the Lebanese.”
The restaurant chain reiterated customers that its values have not changed.
The restaurant said, “We know that we will not always fix everything for the first time, but we will keep testing, learning and listening to our guests and employees.” “At the end of the day, our promise is simple: you will always find comfort, community and country hospitality in the cracker barrels. Uncle Harshele did not want it in any other way.”
