The logor barrel is seen on an indication with the logo interstate 80 for the Old Country Store.
Paul Weaver | Sopa Picture | Getty images
Share of Cracker barrel old country store The restaurant fell by about 10% on Thursday after the restaurant unveiled its new logo as part of a large brand refresh.
The new logo removes the image of a man, bending against a barrel, which was prominently painted at the original, left behind just the cracker barrel words against a yellow background. The phrase “Old Country Store” has also been removed.
The company said that people were inspired by the fried eggs and biscuits of the color chain.
This change is part of a “strategic change” to revive the brand starting in May 2024. Under that mission, the brand refresh of the cracker barrel includes visual elements, restaurant locations and updates of food and retail prasad.
Old and new logo of cracker barrel.
Courtesy: Cracker barrel
Cracker barrel Said In March that refresh will still maintain the brand’s “country of rich history, Hospitality” and “authentic attraction which has made the brand a favorite destination for generations of families.”
Chief Marketing Officer Sara Moore said in a media release, “We believe in the goodness of the country’s hospitality, a feeling that has always defined us. Our story has not changed. Our values have not changed.”
However, many social media users have criticized new people, especially in conservative circles. President’s son, Donald Trump Jr.Amplified A Post On Wednesday, suggesting that logo change was led by CEO Julie Fails Massino to eradicate the American tradition aspect of branding and make it more normal, as a way of inclination in diversity, equity and inclusive efforts.
Conservative activist Robbie Starbuck adds his comment on Thursday, writing Post on X“Good morning @crackerbarrel! You are going to know that Vokesness does not actually pay.”
The company has a relatively small market cap of $ 1.2 billion compared to other restaurant chains.
Cracker barrel is not the only stock to see big swings based on political social media posts.
Earlier this month, share American Eagle After Trump posted An advertisement characterized by Sydney Sweeni, which faced important social media pushbacks from the left was the “hottest” advertisement. ,
Back to 2023, Anhusar-Bush Inbave Had to face heavy Criticism After the cooperation between Bud Light and Social Influencer Dylan Mulvenne, who are transgender.
