A cracker barrel sign with the characteristics of older people is seen outside a restaurant on August 21, 2025, which is in the Homestad of Florida.
Joe Redal | Getty images
Share of Cracker barrel old country store About 7% rose on Wednesday after the restaurant series It will scrape Its new logo and social media returns to the original one between users and even the increasing criticism of the President. Donald Trump,
On Tuesday night and Wednesday morning, Stock Moves brought cracker barrel shares closer to restoring its original loss, when the new logo was declared for the first time last week.
The company said in a statement on Tuesday, “We thank our guests for sharing your voices and love for the cracker barrel. We said we will listen, and we have. Our new logo is going away and our” old timer “will remain,” the company said in a statement on Tuesday.
Trump switched a few hours after the rebranding was weighed at Rebranding, writing on social media, “Cracker barrels should return to the old logo, accept a mistake based on the customer response (final pole) and the company should manage better than before.”
Following Trump’s message, the cracker barrel shares were more than 6% on Tuesday.
Trump congratulated the company in a social media post on Tuesday evening in a social media post, after the announcement that the original logo will remain.
“Congratulations to the ‘Cracker Barrel’ to change your logo back. What was this. All your fans appreciate it very much. Best wishes in future. Earn a lot of money and most importantly, please make your customers happy again!” Read the post.
Taylor Budovich, White House Deputy Chief of Staff, also said Post on X He spoke with the company in the evening in the evening and the cracker barrel thanked the President for weighing the matter.
Old and new logo of cracker barrel.
Courtesy: Cracker barrel
The proposed logo redesign, which was announced by the company last week, removed the “Uncle Harshile” character of the restaurant with a bend against a barrel, which was originally painted prominently, overtaking just the “cracker barrel” against the outline of a yellow barrel. The phrase “Old Country Store” was also removed.
The company, which the company said, was inspired by restaurant eggs and biscuits, remained close to the origin.
Social media users were Early to explode The new logo calls it “generic,” “solids” and “brand”. Especially conservatives accused the restaurant series of going to “Vok” to move away with classic American branding.
A YouGov pole of 1,000 adults over the weekend found that 65% of the Americans knew about the new logo and 76% liked the old.
Company Addressed backlash In a statement on Monday, saying that “we have shown that we can share a better work that we are and who we are always.”
Cracker barrel repeatedly said that the main values of the new branding company will not change.
“In the cracker barrel, it has always been – and will always be – delicious food, hot reception and the kind of country’s hospitality feels like a family.” “As a proud American institution, our 70,000 hardworking employees soon look forward to welcome you to our table.”
