Common views of Sleeping Beauty Castle in Disneyland in Ainahim, California on 06 April 2024.
Aaronap/Bauur-Giffin | GC Picture | Getty images
This week the “happy place” increased to 70.
Since 1955, Ainahm, a pillar of California Disneyland, was a passion for the founder Walt Disney, a place where adults and their children could have fun together. It also acted as a place where the media company for a long time shows and weave different pieces of its business from films, television shows and comic strips to music and merchandising.
Disney The portfolio of intellectual property has been the basis of its theme parks as the first place opened its doors. These days, the company’s experience division, including parks, resorts, cruise and consumer products, is one of its best benefits drivers. The operational income for the unit for FY 2024 was more than doubled compared to the content-centered entertainment division, where IP is originated.
In Anahem, Disneyland began with more than a dozen attractions, many of which were directly drawn from Disney’s dramatic films. She had “Alice in Wonderland,” Wild Ride of Mr. Todh “The Adventures of Eachbod and Mr. Tod,” Peter Pan’s Udaan, Snow White’s fascinated wish and dumbo the flying elephant.
In the last seven decades, Disney has opened a total of 12 theme parks in the United States, Europe and Asia. In the coming years, the United Arab Emirates is set to open in Abu Dhabi. It also has a fleet of cruise ships, which is set Double by 2031And globally about 60 resort hotels and leave properties.
“If you go back 70 years ago, the vault knew the great stories that he was making, if he used to combine with technologies that were at the time with the idea of an immersive experience that he could make something that no one else did,” said Josh D’Mano, president of the Walt Disney parks and resorts. “And it really separates the Disney brand.”
Vice President Richard M. Nixon, Mrs. Petricia Nixon, Trisia Nixon, 9 years, Julie Nixon, 7 years, Doni Nixon (nephew), face parker (actor), CV Wood, Junior (General Manager of Disneyland), Anahim, California, 1955.
Southern California University of California | Corbis Historical | Getty images
The first ride in Disneyland was intended with original compositions such as Jungle Cruz, Autopia and Disneyland Railroad.
While Disney will bring many non-IP attractions for life in the next few decades-Matterhorn Bobslets, Pirates of the Caribbean, Running Haveli, Big Thunder Mountain and Space Mountain, in the last decade, the company has committed to use its existing catalogs in its domestic and international subjects.
Collect stories
Most of that strategy have come in view of the acquisition of CEO Bob Igar’s four major studios (2006), Marvel (2009), Lucasfilm (2012) and 20th century Fox (2019) – who brought reputed franchisees under the mouse’s roof house.
“I think we are lucky now that we have gone after that IP, brought it to Disney fold, and simply made the brand even more powerful,” D’Maro said.
Many of these brands already appeared as part of licensing deals in the company’s parks, such as Star Tours, which were opened in 1987; Indiana Jones Adventure, added to 1995; And Buzz Lightyear Astro Blaster, which began in 2005.
The company also opened the entire land – cuisted areas in which the theme rides, food and entertainment are focused on a piece of IP. It included a bug land, opened in 2002 in California Adventure Park of Disney, which was based on the world of Pixar’s “A Bug’s Life” and Pendora – Avatar, which was set on Pendora, a fictional planet Pendora from the film Fox’s “Avatar” film and was built in the Animal Kingdom in Florida.
The General saw Pendora, the world of dedication at the Disney Animal Kingdom in Orlando, Florida on 23 May 2017.
Gustavo Cablero | Getty Image Entertainment | Getty images
Many of these additions came under the leadership of the then-CEO Michael Isner, who included the company from 1984 to 2005.
Between his acquisitions, leading stars Wars and Indiana Jones were acquiring IP – two of the largest franchisees of the time – the founder of Gavin Doyle Mickeyyvisit.comDial said, “Einer said and gave it a license and brought it to the parks.”
The attendees sit in the Millennium Falcon: Smugglers ride after the unveiling of Star Wars: Galaxize Edge in Walt Disney Company’s Disneyland Theme Park, Ainahm, California, on Wednesday, 29 May 2019 in the US.
Bloomberg | Getty images
Decades later, Disney acquired the Lucasfilm, the owner of both the film franchise, and expanded their appearance.
In 2019, the company opened two identical star wars-theme land, one at Hollywood Studios in Florida and one in California. A new Indiana Jones attraction has been planned for Disney’s Animal Kingdom as part of the new tropical US region of the park. It is ready to open in 2027.
Disney parks fuel with IP
Last year, Disney’s experience division had revenue growth The strongest in any Disney Division.
Experiences posted for record revenue and profit Fiscal 2024Revenue for the whole year increased by 5% to $ 34.15 billion and operating income from 4% to $ 9.27 billion.
Growing in 2025, the company said it is expected to see an increase of 6% to 8% profit for experiences in FY 2025-and breaks the ground on a group of land expansion, new rides and again imported attractions before it breaks the ground.
“While investors are focused on the presence of close-term and consumer expenses trends, a renewed speed in making successful materials with Disney’s premium IP, renewes, parks a long-term income power in Disney+ and in his portfolio plays an important role in fastering the unique gains of Disney Flivheel,” Robert Fishman, “Robert Fishman,” Robert Fishman, Mofetannasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasanasan Said.
Disney is relying too much on IP as part of its 2023 pledge Invest $ 60 billion in experiences in the next decade,
Dock is a new villain land that is coming in the Magic Kingdom, a “demon ink”. Land at Hollywood Studios, an “Enchanto” ride in the Animal Kingdom and the expansion of the Avengers campus with two new attractions. Disneyland is expected to open a new avatar region inspired by scenes in the upcoming “avatar: Fire and Ash”.
Of course, these new development also comes with some shortcomings. The fan-psandida ride and even the entire land has been closed or resulted in resulting.
The land of Anahem’s A Bug has been closed in 2018, so space can be used to make Avengers campus, a Marvel-theme land. Dinoland in the Animal Kingdom is disappearing to make a place for the new tropical America region. In the Magic Kingdom, America’s rivers, Tom Syroe Island and Liberty Square Riverboat have closed to make a place for an area called Piston Peak-a second car-theem land after the natural parks of America.
For individual rides, the most recent change was the splash mountain again in both Disneyland and Walt Disney World. it was Refresh as Tiana’s Beau Adventure, Based on the characters of “The Princess and the Frog”.
People pass while riding at Tiana’s Beau Adventure Log Floom Thrill Ride at Magic Kingdom Park in Walt Disney World in Orlando, Florida on 3 April 2025.
Gary Harshorn | Corbis News | Getty images
While fans of some Disney parks have batted on the changes made in the parks, the strategy has expanded the company’s fan base and operated the revenue growth in its global footprint.
“This is interesting because IP is not always for the most outspoken theme park fan,” said Dial. “According to the definition, the IP is to make the audience comprehensive.”
“The entertainment of the entire company is based on the great story,” D’Amaro said. “And in all our stories, whether they are in animation or through our traditional characters or star wars or Marvel or Pixar, this is a feeling of connection to these characters. This is the feeling that is created, and then we take it to the theme parks.”
