key points
- According to FINTRX, Ultra-Rich’s private investment firms made 60% less direct invested in July, compared to the same period last year.
- Due to tariff uncertainty, some family offices are investing more abroad, especially in European Startups.
- Robin Lauber of Infinitas Capital told CNBC why the Swiss family office is optimistic despite the market turmoil.
A version of this article first appeared in the CNBC’s Inside Wealth Newsletter along with Robert Frank, a weekly guide for a high-apene investor and consumer. Sign up to get future versions, directly on your inbox. Ultra-Rich’s private investment firms once again dialed their deal back in July. Family offices made only 42 direct investments last month, which was about 60% on an annual basis, especially according to data provided to CNBC by private money platform Fintrex. While the decline was particularly standing in July, the uncertainty on the tariff of President Donald Trump has weighed on the flow of the deal for months. Investors from the family office made 32% less direct invested in the first half of 2025, per Fintrax. For family offices that are still dealing with tariff concerns, including American firms, have motivated to invest rapidly abroad, advisors told CNBC. Approximately one-third of the previous month’s direct investment was made in companies located in Europe, according to Finchtrax. Hillspier of former Google CEO Eric Schmidy invested in two AI startups located in Paris, Document Processor Ritab and Robotics firm Jannesis AI, with an office in Palo Alto, California. Robin Lobar, CEO and co-founder of Swiss Family Office Infinitas Capital, told Inside Wealth that his family’s office is still a busy year in 2025 compared to the last two years. Infinitas Capital, originally formed to manage Swiss residential real estate assets of the Lauber family, supports XAI and Spacex respectively in January and March, through its secondary arm optista respectively. He told CNBC that he hoped that three portfolio companies publicly woke up on Swedish or German exchanges by the end of the year. In July, Infinitas invested his 12th direct startup of 2025, a $ 5 million pre-series A round co-component for Berlin-based Lingerie and Hosierry brand St. Saas. Funds will be used to launch new categories such as swimwear and to expand further in the US and UK, despite the market volatility, Lobar has a positive attitude, recently citing record IPOs and citing the possibility of cutting interest rate in the US, he also estimated that the Trump Administration has controlled its economic policy before mid -normal elections in 2026. ” “एक आवंटन के दृष्टिकोण से, मुझे लगता है कि यह वास्तव में एक अच्छा समय है।” Infinitas भी बाजार की उथल -पुथल के लिए अवसरवादी निवेश करने में सक्षम रहा है। उन्होंने कहा कि इन्फिनिटास-समर्थित कनान सेलर्स ग्रुप, जो कि रसोई के उपकरणों और बाहरी फर्नीचर के फैले हुए ईकॉमर्स ब्रांडों का एक समूह है, ने कहा, “वास्तव में अच्छी तरह से परिसंपत्तियों को रोल करने में सक्षम “He said.” VCS or more institutional startup investors have been very reluctant to deploy in consumer businesses and asset-beverages recently, “he said.” He said. These companies have to adapt and be seen to raise more patient capital from family offices and high-to-qualified persons. “
