The radical people are seen on the wall of the dugout before the game before the game between Pittsburg Pirates and Millvauki Breves at PNC Park in Pittsburgh, Pittsburgh, Pittsburgh, Pennsylvania. (Photo by Justin Berl/Getty Image)
Justin Berl | Getty images
Sports merchandising giant fundamentalists aim to construct a training camp for athletes to prepare them for life away from the field.
More than two dozen NBA, NFL and NHL players participated in the company’s athlete immersion program in this last week as part of the radical festival in New York City. The program included three -day workshops on business, entrepreneurship, technology and more.
“It definitely opened my eyes,” said Kol Anthony, a guard for NBA’s Memphis Grizzleez. “I am already trying to do things on the business side with my colleagues, my family. It just inspires me.”
“Coach” for the business boot camp included Michael Rubin, founder of the fundamentalist, Goldman Sachs CEO David Solomon, Apollo Global Cofounder and Philadelphia 76ers managing partner Josh Harris, Kane founder Todd Graves, ESPN president Jimmy Pitaro and Rich Claiman raising Jimmy Pitaro and Boardroom Kofounder and CEO Rich Kleman.
Aaron Donald, who retired NFL’s Los Angeles Ram in 2024 after winning the Super Bowl, has already started a new career in the business, including a ownership share Sports nutrition company readyBut Donald, the future hall of fame is likely, stated that he was blown up by the all-star team of business leaders.
Aron Donald, a former Ramas defensive lineman of Los Angeles, visit the stadium before the NFC Wild Card Game against Minnesota Vikings at the State Farm Stadium at Gland, Arizona on 13 January 2025.
Brooke Sutton | Getty images
“I think it is one of the hell of an opportunity,” said Donald. “I’m in a room, which are running with companies of billion dollars. How many opportunities are you going to get to do so? You have to take advantage of all those opportunities and knowledge.”
From big league to big business
Fundamentalists launched the athlete immersion program in 2023 and this year is partnered with a media and advisory company board room cofounded by Claiman and NBA superstar Kevin Durant.
“I think it’s great to be able to give them a blueprint,” Cleman said. “Being able to put them in the room with those who have answers, which it has done, it is the lead industry. I think you get so much strength and opportunities that you have to look at you, by learning, learning and being in these rooms and how to move forward.”
Claiman pointed to former NBA player Junior Bridgeman, who earned less than $ 3 million during his 12 -year career in the league, but Created a total assets of more than $ 1 billion After retirement mainly through investment WendyPizza Hut and Chile’s franchise and then later through Coca Cola Distribution.
“What he did is extraordinary,” Brijman’s Kleman said, who died in March. “He was not just a name. He actually created an operational team, made them, looked after him, and he was a tycoon of a business mind.”
Chief people of the radical officer Tauratha McGuer said that the program focuses on helping athletes use their sports days, which they describe as their “1.0 career” to fuel their “2.0 career”.
It is a business school experience with lectures, case studies and projects, in which each athlete makes its limited-sanskriting fabric line with Vintage Sports Program Company Michelle & Ness, a subsidiary of each athlete.
“They undergo a base business matter, we teach them business basic things, we take them through radical business matters where we bring them in 2021 where Michael Michael [Rubin] Does a final capital increase and we originally say, ‘What would you have done?’ “McGuer said.
Most professionals retire from playing athletes when they are still young, they said.
“His 1.0 career is going to be very important to use his network and expand his network in his 1.0 career,” he said.
Graves, who founded the popular Fried Chicken Chen Rising Cane, spoke on a panel about the realities and challenges of entrepreneurship
“If you want to start a business completely, imagine how hard it is, multiply by infinity to be able to work it,” he said. “You have to be emotional, you have to be in 100%detail. And you have to know what you don’t know, right? So it is bringing great people to try and develop it.”
Athletics aspirations
Athlete immersion program means an opportunity to learn a continuous learning, through which players get support, education and networking opportunities from fundamentalists and boardrooms before and after starting their commercial journey.
The next session will be held in December in Offsen for WNBA, NWSL and MLB athletes.
For Anthony, who recently traded Orlando Magic in Grizzleez, it also showed him real similarities between competition in sports and competition in business.
He said, “It is common with all those who have talked to us and I am able to talk to each one that I am a mill from here,” he said. “Whatever they do, they are emotional about it, or they are working on their priority. I think it is only dope to hear from other people that I can relate in that sense.”
Orlando Magic’s Coal Anthony #50 dribbed the ball during the game on April 29, 2025 during the game of 2025 NBA Playoff during Round 1 game at TD Garden at TD Garden at TD Garden, Boston during Round 1 game of 2025 NBA Playoff during the game against Boston Cultics.
Brian Babino | National Basketball Association | Getty images
A decade ago, the report suggested in the report 16% of NFL players eventually filed for bankruptcy – Indication of type of Financial stress faces many professional athletes And a cautious story of life after the game.
But today, many people participating in the curriculum of radicals can change the story such as athlete immersion programs – and can change their financial future.
For Donald, who will be remembered as one of the greatest guards in NFL history, now meditation is looking for the biggest opportunity for the next chapter of his life.
He said, “I have to stop hard work, discipline, the structure that I got at a certain point,” he said. “I am trying to make generations for my children.”
