Children’s show “Blue” cartoon characters are displayed during the brand licensing Europe event in London, October 4, 2023 in Excel.
John Kibal | Getty Image News | Getty images
In the fight between streaming services to catch and keep customers, shows such as children’s shows “Cocaulant” and “Blue” are becoming powerful tools to help win war.
Maintaining customers has proved to be one of the biggest obstacles in the manufacture of streaming. When? Netflix In 2022 reported the loss of subscriber, it sent Wave The impact through industry and media companies began bending to advertisement and other business models to focus on profitability.
Meanwhile, like companies Warner Brothers Discovery And Disney Raised Vocal About the need for quality materials to run customer development. Children’s programming provides a unique price offer for streaming equation: it is less expensive and has more longevity than other forms of material.
Kevin Mayor, co-CEO of candle media, said, “Children’s contents increase a large amount of engagement because children see it again and again. They never get tired of it.”
The mayor stated that reducing churning – industry jerm for the harm of the customer – is the most important factor in improving the economics of streaming services, even more than getting new customers or generating revenue from those customers.
“If you churn, you lose customers, your top row decreases. You have to spend the marketing dollar to re -fill, either lost customers again in the market or to find new,” the mayor said.
Children repeat to watch shows and films, and it shows in data. When there was only one season of “cocoomaron” on Netflix, the children said many times the same episode, Bryan Fuharr, Senior Vice President of Product Strategy and Senior Vice President of Leadership of Idea Leadership.
154 episodes of the animated Australian hit series “Blue”, which stream on Disney+, according to a Nielsen, more than 25 billion minutes in the first half of 2025 were more than 25 billion minutes. Report Was released in July.
In general, children’s films are running both box offices and according to Nielsen, this year there are many top streams. Disney’s “Moana” is the most strengthened film in history and sequel, “Moanaa 2,” was released on Disney+ in March after minutes of viewing 7.2 billion, per Nielson.
Live sports and hit TV series are often credited with attracting the largest audiences and running short-term customer additions for streamters, but services facilitating the strong portfolio of children’s content provide a reason to live with membership to the parents, the industry analysts and experts told the CNBC.
A fourth quarter video trends report of Tivo found that out of about 4,500 survey respondents in the US and Canada, children with children who use 13.6 services. Overall, the fourth quarter report of 2024 found that the average of the respondents had 9.9 services, below 11.1 in the previous year. Tivo’s report found that people were leaving streaming apps due to lack of use rather than high pricing.
Meanwhile, children going home from school during summer have helped to increase the use of both streaming and TV in June, according to Nielsen recently ReportThe total TV use among children from 6- to 17 years old was 27% above the pre-month, and streaming took 66% of its total time spent in June with TV.
The strategy for media companies vary when it comes to using children’s content as a retention tool. Disney, Paramount global And Netflix is one of the streaming services with deep libraries of children’s content. WBD, however, stepped back from style, especially with his decision to abandon streaming rights for “sesame street”.
The new season of the iconic children’s show will be Issued Later this year on Netflix, two more seasons to follow. Meanwhile, the new “sesame street” episodes will also be available on PBS Kids and its YouTube channel.
Netflix has represented the total viewing of children’s children.
A part of the comprehensive media strategy also means joining the army with the biggest contestants of the traditional media industry – AlphabetYouTube.
YouTube Rising
Kid cowboy episodic still.
Courtesy: Nickelodion
Even Netflix, Streaming Jugronote that enhances the media industry, is with the reality that social media platform is YouTube Domination Streaming on TV screen.
According to Nielsen, YouTube continuously draws the highest TV viewership between all streaming platforms. As of June, YouTube staked 12.8% of overall streaming on TV, crossing Netflix and Disney+, Nielsen said. Overall, the number of spectators Cross Broadcasting and cable TV.
“I would say that YouTube is part of everyone’s media strategy,” said Andy Heward, a long -time media executive in the children’s television industry and CEO of Kartoon Studios. “More children are consuming YouTube than anything. But there is so much stuff that you are very, very unique to rise up.”
The YouTube strategy was one later for many media companies, but it has since changed, which according to Alexia Reven, who did generation-like research work as a former executive in Warner Brothers Discovery and has since co-established research and strategy firm Maveryx Insights.
“If you are not on YouTube, it’s as if you are not present for children,” Raven said. “This is where the eyeballs are.”
In response, traditional media companies are increasingly working with YouTube as “as close partners” – making and curing YouTube channels with specific materials and clips from TV networks, and even to make shows for platforms, Global Heads and Learning in YouTube, said Katy Kurme.
“I think we surely know that some companions think of YouTube as the search engine. They want to ensure that they are meeting users where they are, and so they are as a way to connect with the audience on YouTube,” Kurtaz said.
A Disney spokesperson told CNBC that Disney’s contents for Disney work to complement their long-form chain on Disney+ and fuel deep engagement.
According to a spokesperson, Paramount has credited its library of kids programming as one of the fastest growing streaming services to help install paramount+-most of which comes from the cable TV network Nickelodian. Franchises such as “Pav Petrol,” “Sponge SquarePant” and “Dora the Explorer” have been particularly successful.
Still with that depth in children’s programming, Paramount earlier this year Issued The original animated series, “Kid Cowboy,” especially on YouTube.
Kurtaz said, “We also know that many of our companions are not really just making big YouTube channels. They are actually thinking about the creation of a great next generation characters, and some of them include to be YouTube first.”
Coccona crossover
COCCOMELON.
Courtesy: Netflix
Meanwhile, traditional media companies are also looking at YouTube for new forms of materials to add to their platform. In recent years, material manufacturers starting on YouTube have signed licensing deals with top streaming services.
Netflix co-CEO Ted Sarandos said while earning with investors on Thursday, “We want to stay in business with the best creative on the planet, no matter where they are,”.
“Cocomalon” especially stands out.
The animated series originated on YouTube and still reaches many of its audiences, but when Netflix achieved a satent of its content in 2020, it was a boost to the Netflix audience.
It appeared in a total of 179 times on the top 10 list of titles acquired in the top 10 list of Nielsen, with 155 consecutive performances on the ranking. However, it was last painted in the list in September 2024.
Despite its recession in the number of viewers, “Cocaulant” managed to make a new membership streaming house with Disney+ this year, according to the people familiar with the matter who refused to publicly speak on private talks. Disney dismissed Netflix for the rights of the program starting in 2027 and Netflix avoided presenting a high bid, said people said. Netflix refused to renew his “Cocorton” license due to a decline in the number of spectators, said one of the people.
Netflix looked at “Cocomalon” from the beginning of 2023 with a decline of about 60% – when it began to release the engagement figures – by the end of 2024.
A Disney spokesperson stated that “Cocorton” remains a top destination for the preschool-class children, basically fits into its preschool ecosystem to add the show and supports engagement and retention with its young audiences, which is a major driver of platform health.
Despite allowing “cocolyns”, Netflix is still investing in children’s content. Earlier this year, Netflix added the content “Ms. Rachel”, a YouTube manufacturer of the same name and programming from a Youtube manufacturer of preschool content, with about 16 million customers of the channel.
Is in the series Top 10 of Netflix According to the company, most of the “shows” were seen for 17 weeks.
Sarandos said on Thursday’s call, “There are some creators on YouTube like Ms. Rachel is a great fit.” “If you have just seen on the engagement report, she was viewed 53 million times on Netflix in the first half of 2025. So she clearly works on Netflix.”
