McDonald’s chef Wen Kuhal shows spicy and farm snack rap after wrapping at McDonald’s headquarters in Chicago on 29 May 2025.
Name Y. Huh | AP
The return of initial data suggests McDonald’s Snack raps is winning over customers.
About a decadelong hiatus, the burger series brought back Popular menu items earlier this month. So far, it looks like a hit.
According to the first three days of launch from July 10 to July 12, the places of McDonald’s saw traffic jumping from double digits each day compared to the daily average, Placer.ai dataEvercore ISI estimates that American equal-store sales have climbed 7% in the third quarter so far, according to A. Research note From Thursday.
Some McDonald’s American stores also moved out of the letters, although the company has since resolved the temporary shortage.
“After nine years of demand, fans showed full force to celebrate the return of snack rap,” McDonald’s US said in a statement for CNBC. Said in a statement about lack of.
Permanent menu joint success is good news for McDonald’s, which has been struggling with dull sales in recent months. In First quarterThe company reported a decline in sales of its largest quarterly American similar -store since 2020, when the Covid -19 epidemic shut down its dining room.
Some marketing wins in McDonald’s: its $ 5 dining deal and a minecraft movie tie-in. But can discount Restaurant weighing profitabilityAnd limited time promotions only give traffic a temporary boost.
The most important thing for McDonald’s is that customers enjoy snack raps, suggesting that the lift for the sale of McDonalds may reduce the discussion of social media that promoted early traffic.
A fraction survey of more than 200 verified buyers of McDonald’s snack rap found that 90% of the respondents would buy items again in the future.
Those early snack rap buyers are customers of loyal McDonald’s. The pneumor found that the average defendant of the survey has visited the series 56 times so far this year. According to the nuclear, the dinner of the typical McDonalds has seen one of one of its restaurants 25 times during the same period.
In addition to the latece, chopped cheese and sauce, the regenerated snack raps of McDonalds is built with one of the chain’s McCrepie Strips, which launched the nationwide in May. Raps, which sell for each $ 2.99, come into two tastes: spicy and farm. Responders of the survey of more than two -thirds of excerpts bought only farm snack rap, 20% bought a spicy version, and went for 12%.
The company is expected to report its earnings for the second quarter on 6 August. The report would not include the effect of snack raps, which rolled out nationwide after the quarter ended.
