A nike and athlet store.
Kylie Cooper | Reuters | Michael Brochestein | Sopa Picture | Lightrocket | Getty images
Interval Athlet has exploited the head Nike The business of women in North America as its next CEO, the sneaker gives a blow to the company as it tries to win more female shopkeepers back.
The Maggi Gogger, who has spent more than 20 years of time in Nike, was hired for Helm Athlet in the last two years as a decline in sales of women’s athlezure brand in the last two years. She will replace Chris Blacksley, the former executive of Alo Yoga, used to replace Mary Beth Laughton in 2023.
Under the direction of Blacksley, Athlet participated with high-profile athletes such as swimmer Katie Leadeki and WNBA star Kate Martin, and won over new shopkeepers with a variety of products. However, the strategy has not translated athlet’s current customer base. For four of the last six quarters, the brand’s revenue and comparable sales fell, which pulled down the overall performance of its original company.
“In the last two years, Chris has led the early stages of the athlet’s reset, recently helping the brand win with the innovative performance product and refining the brand’s approach, helping to place athlet for the future,” Gap CEO Richard Dixon said in a news release.
“We are thrilled to join as the CEO of Athlet for Maggi Gogger because we look at the brand renewal. Maggi has mixed proven business change capabilities, deep consumer concentrations, product flows, and a heartfelt commitment to empower women and girls.
Gogger’s decision to become the next CEO of Ethleta is a major victory for a brand, so focus on serving female shopkeepers, but a major loss for Nike is at an important time for the sneaker veteran.
Since Elliot Hill Took the hull After the final decline, they have made women’s business a central part of their strategy because it works Turn around business And return it to development.
In decades, in his first super bowl advertisement, Nike targeted women athletes in his “So Win” campaign. Later announced that it would be partner With Kim Kardashian’s activewear line schemes, because it was seen to gain an edge over competitors such as Athlet, Alo Yoga and Wuori.
Nike has earlier stated that about 40% of its customers are women, but most apparel brands prefer more female consumers than male because they shop more and spend more on clothes. In addition, gender differences have given nike contestants a leg in the athletic apparel business, which can be a development sector for the company.
Gaujar was in charge of closing the gender difference in Nike’s most important market, but now that work will fall for a new leader, adding another layer of infection at a weak time to the company.
Gougar is slated to play a new role on August 1 and Blacksley will be “to support a smooth transition” as an advisor, the company said in a press release. Nike did not respond to the CNBC’s request for comments.
