HomeEnglishBusinessNike to lay off about 1% of corporate staff

Nike to lay off about 1% of corporate staff

A Nike Store in Hanoi, Vietnam on 3 July 2025.

NHAC NGUYEN | AFP | Getty images

Nike CEO is planning another round of trimmed as part of Elliot Hill’s business and recovering it, CNBC has learned.

Cuts will have less than 1% impact of Nike corporate staff. It is not clear how many jobs will be affected. Nike’s EMEA and Converers businesses will not be affected.

The company told CNBC in a statement, “As we have shared in Q4 earnings, Nike, Inc. “This new formation is designed to keep back sports and sports culture back in the center, to connect more deeply with the athletes and consumer, and only to give us space to make nike.”

In last February, Nike announces plans Turn off your employees’ 2%Or more than 1,500 jobs, as part of a broad reorganization. The latest round of pruning is part of the efforts of Hill how teams are structured within the corporation.

Under former CEO John Doahno, Nike replaced the way its business was fragmented. Instead of being divided by sports, it was divided into women’s, men and kids, which was part of a broad effort to enhance the business of their lifestyle.

Some critics say the adjustment was the reasons that was Nike Innovation pipeline separated As the company focused on lifestyle products, which were ready for a wide range of consumers rather than being directed on athletes.

Hill, a long time veterans of Nike, are now undo the work, so business is focused on sports and culture. After sharing his vision in June, the leaders were recognized for the head of the new teams in July, the company said, adding the “small number” of the employees will lead to the shift as a result.

In a memorandum to the employees, Nike said that as part of the changes, some employees will take to a new position or level, report to a new manager or join a new team.

Employees will learn if they are affected during the conversation by September 8. Most of the new roles will be effective on September 21.

Memo said, “To make a place for these conversations, corporate employees located at an office place in the US and Canada will work from a distance next week, until your leader is informed otherwise,” said Memo.

Since taking the world’s largest sportswear brand’s hull, the hills have been on a mission to reverse the ongoing decline, roll innovation and win wholesale partners.

Announcing the financial fourth quarter earnings in June, Nike said he expected its sales and a decline in profit Medium in the next quartersThe worst signal is now behind it and its turnaround fruits Can come early More than expected. In a call with analysts at that time, Hill indicated on the reality that is now starting with materiality.

Hill said, “Instead of manufacturing a man, women and children, Nike, Jordan, and Convars teams will now come to work every day, which will work with a mission to make the most new and reputed products, shoes, apparel and accessories, what they serve,” Hill said.

Hill said that the company will organize in “Sport-Obesed Teams” which “would run a tireless flow of innovative product in all three brands.”

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