The Dodge Ram display is seen on April 16, 2025 at the New York International Auto Show.
Daniel Davis | CNBC
The Detroit-Raj truck has planned to introduce an industry-municipal warranty in its 2026 vehicle lineup this year. Descendant-No brand.
The warranty includes engine, transmission, transfer case, drive, differential and axle for 10 years or 100,000 miles, which also comes first. It replaces Rama’s current five years or 60,000 mile warranty, which is a relatively standard for full -sized pickup trucks in the automotive industry.
New warranty comes in the form of vehicles – especially pickup trucks – Gone more expensive In recent years, resulting in prolonged funding occur for a long time that goes far beyond the warranties of vehicles.
Ram’s CEO Tim Kuniscis said during a media event, “Twenty -five percent of truck buyers finance for seven years or more. They keep it for 12 years because everything is more expensive.” “But you know what has not changed? No one has changed the warranty. They are investing more and more money in your brand, but you are not investing more money to protect them.”
Edmunds.com Analyzer report The 84-month loan for new-car buyers raised 19.8% during the first quarter, while the other 67.4% new vehicle financing loans were between 60 months and 75 months.
Ram’s CEO Tim Kuniscis during a media event to resume the Hemi V -8 engine at the North American headquarters of Stalentis in June 2025.
Michael Welland / CNBC
Kuniscis, leading the brand’s turnaround plan Unretiiring in DecemberHe said that the new proposal would help maintain current customers, attract new people, and potentially re -acquire former owners who may have left the brand in recent years.
“We think it’s going to be an important step in the right direction,” Kuniscis said, whose brand has experienced about 38% Decline in sales Since record results in 2019. “It’s going to be the best truck warranty in business.”
Ford Motor And General Motors’ GMC and Chevrolet Brand-Stalentis ahead of full size pickup trucks as well as along Toyota motor Currently offer five years or 60,000 miles limited powertrain warranties on their gas-powered full-sized pickup trucks. Some diesel models provide high warranties.
Kuniscis said that this year 100,000 miles/10 -year warranty can be increased, which is pending acceptance and popularity among customers.
“If the reception is good, our whole intention is to continue it after the end of the year,” Kunisis told CNBC during a recent interview.
Offering long -term warranties can cost automakers billions of dollars if large -scale vehicles eliminate quality problems, but Kuniscis said the awards have reduced the risks.
“Warrantis always have an inherent risk in them,” he said. “However, what we set was that the alleged price from the customer explains what our increased cost is going to be.”
Long warranty may also mean that customers keep their vehicles longer, which means less possible sales in the coming years.
The limited Poetrain Warranty 2026 model-year applies to the original owner of Ram trucks and vans, including its chassis cab lineup. This includes retail procurement and leases for individuals and businesses, and along with the purchase of fleet, also includes its RAM promaster electric vans.
10 years/100,000 limited powertrain warranty is not unprecedented for the auto industry. For example, South Korean automaker Kia provides it in its lineup of new vehicles.
