Skims League is working closely with One Volleyball.
SKIMS
Skims League is deepening its relationship in women’s game with a new partnership in one volleyball.
Popular undergarments launched by Star Kim Kardashian and Swedish entrepreneur Jens Grade will become the official loungewear of the brand Emerging Volleyball League, intimate and sleepwear partner. He did not disclose the size of the deal.
The partnership comes when the skims are increasing their efforts in the women’s sports category. In February, the company announced that it was Teaming with Nike As it seems to win and take over women Contestants Such as LululemonAlo Yoga and Wuori.
League One Volleyball – or Loveb, pronunciation “Love” – was established in 2020 and includes the largest community of young volleyball clubs in the country. LovB launched a professional league in January.
Skim’s co-founder and CEO Grade said, “This partnership with LovB is an exciting opportunity to expand our access to the intersection of fashion, culture and sports.”
Skims stated that as part of the deal, the brand would also participate in the LovB community including athlete-operated events and leagwide activities. The brand said that it is planning to alleviate the voice of women athletes of all levels and to help highlight the development of volleyball across the US.
Schim’s co-founder and Chief Creative Officer, Kardashian and Chief Creative Officer, Kardashian and Chief Creative Officer, Kardashian said in a statement, “Together, we are ready to inspire self-confidence and to empower the athletes through innovative products, community activities and storytelling at all levels, who celebrate athletes in court.”
Skims see a lot of possibilities in volleyball, calling it “the next Major Sports League of America”. In recent years, sports have seen a huge increase in both fans and television ratings.
In 2023, 92,000 fans recorded Biggest crowd For a women’s sports program, when the women’s team of Nebraska Cornhoscars took Omaha Maveryx.
2024 female NCAA was a volleyball tournament Most consumed For ESPNAccording to the network, more than more than 1.3 billion minutes were seen in their platforms. ESPN said that the entireness of the NCAA women’s volleyball tournament ended by 41% year after year.
In May 2024, ESPN secured Media rights For League One Pro Match.
“Partnership with Skims is an incredible milestone for our leagues and clubs,” said Michel McGoldric, the Chief Business Officer of Loveb. “Together, we are supporting our remarkable athletes not only on our journey to become a domestic name, but also helping the next generation players and fans.”
