HomeEnglishBusinessStellantis unveils Jeep Cherokee as brand tries to reverse declines

Stellantis unveils Jeep Cherokee as brand tries to reverse declines

The jeep is rolling a freshly designed model after six consecutive years Decline in sales,

Descendant The automaker unveiled a new Jeep Cherokee On Thursday, the latest steps to try to start sales. This is the first jeep hybrid system, and is the first for stalentis in North America.

The aim of 2026 Jeep Cherokee Rediesen is to incite the prestigious Cherokee SUV brand, which has fulfilled the history of the company for decades. Jeep was first Close Model under former CEO of Stalentis in 2023 Carlos Tawres As part of different Cost-cut measure,

Thursday’s model starts more than 500 miles for fuel more than 500 miles at the beginning of the new 1.6-liter Turbo-Fore Hybrid Povertrain of Stalentis. According to the company, the car will claim “technology -filled interior”, which also includes the new connect forest services package of stellentis.

The new model, which the company said, is taller than the previous Cherokee, maximizes its location with 30% more cargo capacity.

“2026 Jeep Cherokee is an incredibly enabled and competitive Midsize SUV that is ready to recover us
The region in North America’s largest vehicle segment, “Jeep CEO Bob Brodardorf said in a statement.

Entry-level 2026 car begins at $ 36,995, including $ 1,995 destination fee. The cars will reach the dealership towards the end of this year and the beginning of next year, which will produce at the Mexico plant in Salentis.

2026 Jeep Cherokee Overland.

Descendant

This announcement comes when the jeep tries to strengthen its sales which has been one Years of decline For the brand.

Amid the decline in sales of six years for jeep, Stellentis is also facing headwind from the President. Donald TrumpTariff, assessment Its full-year effect for the company will reach 1.5 billion euros or $ 1.74 billion. Acting CEO Antonio PhilosaThose who took over the top job in the automaker before this heat said on a July call with analysts that the company is working with the Trump administration.

Philaosa, who was the CEO for the previous jeep, has long objective Recovery of market share of jeep Through the revival of the Cherokee brand.

Stalentis made a gradual improvement in July in the coming months in their first-term earnings.

“As my first weeks, the CEO has redefined my strong belief that what we are right in stalentis, what is wrong in stellentis by redeeming it – starting with our people’s strength, energy and ideas, jointly with great new products that we are bringing to the market now,” said in a July statement.

Do not miss these insights from CNBC Pro

Source link

RELATED ARTICLES
- Advertisment -

Most Popular