According to a new Nielsen report, streaming has excluded the joint part of broadcast and cable TV watching for the first time.
Streaming represented 44.8% of the total TV viewership in May, the largest part to date, while broadcast (20.1%) and cable (24.1%) jointly represented 44.2% of the TV viewing jointly, according to Nilsan’s The Gauge Monthly report.
Four years ago, compared to this time, when Nielsen started its monthly report, streaming has skyrocketed 71%, while broadcasting and cable views have fallen by 21%and 39%respectively, according to Nielsen.
“Many people have hoped that this milestone is expected to happen soon, the contents of sports, news and new season have kept the broadcast and cable surprisingly flexible,” Bryan Fuhar, Senior Vice President of Nielsen, senior vice -president of Nielson, a senior vice -president of the leadership strategy strategy and a recorded video statement said.
Streaming portion has been steadily increasing in the gauge report since 2021, while compared to the broadcast of TV viewing and part of the cable.
Fahrr said that the growth of streaming is powered by three main factors: free advertising-supported streaming TV offerings, also known as fast channels; Rise of YouTube; And inheritance changes within the inheritance media companies to reach streaming-focused consumers.
In May 2021, only five streaming platforms based on Nielsen data were more than 1% of total TV watching. As the most recent gauge reports, 11 streaming platforms have now completed that limit.
Those platforms include fast channel Pluto TV, Roku Channel and Tubi. Nielsen noted that these free channels have become increasingly popular and have been a major driver of overall free services development. The joint, in those three channels, had 5.7%of the total TV watching in May, more than any individual broadcasting network.
Another free option – YouTube – has emerged as a streaming champion in the last four years. The main division of YouTube, except YouTube TV, climbed 120% since 2021. In May, YouTube represented 12.5% of all television watching, which is the highest part of any streammer and has increased its fourth consecutive monthly share.
Rise of YouTube The years have been well documented because it has emerged as a major rival For the audience. Over time, traditional media companies have been unable to ignore YouTube’s success and in many cases, instead it has embraced it. For example, according to A Disney The spokesperson produces for the original material Disney YouTube, the task of complementing its long-and-long content on Disney+ and running a deep engagement with its characters.
According to Fahrr, the continuous change in streaming-first institutions of traditional media companies has been another important trend. Nielsen said platforms such as Hulu, Paramount+ and Peacock have moved to complement instead of competing with linear TVs. For example, Super Bowl Lix Successfully broadcast on fox and both TubyAnd this 2024 Olympics NBC and its streaming platform, can be seen on peacock.
Recent restructuring announcements of major media companies may make changes in moving. Warner Brothers Discovery Announced last week Separate in two companies: A streaming and studio company and a global network company. ComcastMeanwhile, it is announced Sub -product Most of its NBCUNIVESAL cable network portfolio, including CNBC.
When it comes to payment membership services, Netflix According to Nielsen, the clear has emerged as the winner. The media company has seen a profit of 27% in the last four years and has been a leading membership provider in total TV use over the period of that time.
Nielsen said that while the milestone cannot be repeated continuously every month, especially the football season stops at the end of this year, it predicts that streaming will eventually become number 1.
Disclosure: Comcast is the original company of NBCUNIVERSAL, which owns CNBC. Versent will become the new original company of CNBC under the proposed spinoff.
