Ford is starting a program, the aim is to give its “Platinum Plus” pickup truck customers more curate, exclusive experience.
Michael Welland / CNBC
Dearborne, Mich. , Ford Motor Starting a program that aims to give its most premium pickup truck customers more curate, exclusive experience.
The new -owned experience of the Detroit Automker is for its “Platinum Plus” customers. The program offers an individual census and virtual tutorial tour to gifts, secondary discounts and “Ford Protect Premium Maintenance Scheme” for 25,000 miles or two years, which also comes first.
The “Platinum Plus” package is the highest-end version of Ford’s 2025 F-Series pickup trucks that starts at $ 100,000 for the super duty vehicles of the automaker. It replaces the “Limited” model for Ford as a precious pickup for Ford.
“We think this is a competitive advantage, this is a complete experience,” Ford F-Series Super Duty Marketing Manager Brian Rathsburg said during an event on Tuesday. So we are excited about the ability to develop it in the future. ” “When [customers] Buy at the top of the lineup for super duty, they expect more premium experience. And we are excited to start with this concept. ,
The new program was essentially offered to groups with several services by Ford to individually, connecting some new people to the owners. Rathsburg said that the program would be favorable to include whatever experience the customers needed.
The interior of the “Platinum Plus” model of Ford for its F-series super duty pickup trucks.
Paid
In addition to the new program, platinum plus vehicles include the “smoked triclf” inner luxurious leather and unique exterior design characteristics such as a satin finish grill with bright chrome inserts.
Rathsburg refused to discuss 25% auto tariff of President Donald Trump The new platinum plus offering will affect the price of its F-series super duty pickup.
Rathsburg said, “This is a very crook, a very uncertain, very difficult place. We are monitoring it.” “Certainly, there are things below the road that we may not know, yet we will react accordingly.”
Ford told dealers last week that it could increase prices on newly manufactured vehicles next month if Trump does not reduce tariffs on automotive imports, according to Motor vehicle newsIt comes after the company offered an employee pricing program to promote its American operations, the largest among the vehicle manufacturers.
The auto industry has offered more curate, exclusive services in the past, but they are mainly for luxury and premium brands rather than vehicles such as mainstream brands or Ford’s F-series.
New service package follows Ford betting “Pro” fleet customersWith more help on the hands, including logistics and fleet management.
“Everything we see says this is a good improvement for consumers,” Rathsburg said.
