Manchester United’s Kobi menu during the Premier League match between Manchester United FC and Aston Villa FC at Old Trafford in Manchester, England on 25 May, 2025.
Alex Livesi | Getty images
The English Premier League is bringing artificial intelligence to the football pitch through a new partnership Microsoft,
The five -year agreement will integrate Microsoft’s Copilot AI in the English Premier League app, which will provide fans to over 300,000 articles, 9,000 videos and figures for their establishment in 1992.
In the future recurrence of technology, lessons and audio will be translated into the original language of the user and the digital fantasy will increase the Premier League Prasad.
Terms of the agreement were not disclosed.
“This partnership will help us connect with fans in new ways-from individual content to real-time matches insights,” the English Premier League CEO Richard Masters said in a news release.
The English Premier League is widely seen as the most prestigious football organization in the world and is the most viewed, broadcast match in 189 countries and reaches 900 million homes globally, According to the league.
“Taking advantage of our safe cloud and AI technologies – Azure OpenIAI, Microsoft 365 Copilot, and Azure AI Foundry Services with Dynamics 365 – we will change how football is experienced, distributed, and managed on the field,” Judason Althoff, Executive Deputy Speaker and Chief Commercially, who is managed on the ground, and managed on the field Is in Microsoft, said.
As part of the partnership, Microsoft is also becoming a cloud computing partner of the league after the previous contract Oracle Is finished.
The English Premier League season begins on 15 August. Before that, fans can see Premier League Summer Series“Friendly,” or exhibition, a tournament of matches, the first match in the US from July 26 to August 3 will face West Ham United with AFC Bornmouth and Manchester United with Everton at Metlife Stadium near New York City near New York City.
