Grain boxes of various celebs are displayed on the shelves on May 6, 2025 in Austin, a Walmart Supersent in Texas.
Brandon Bell | Getty images
Share of WK Kelog After a report on Wednesday, an increase of more than 50% that the chocolate manufacturer is close to the deal of about 3 billion dollars to buy the Ferrero Grain Company.
The Italian company may finalize the acquisition of the Legacy Breakfast Foods business known for its spherical hazelnut chocolate, such as this week, Wall Street Journal reportedCiting people familiar with this matter.
WK Kellogg, which makes us childhood staples such as fruit loops and frosted flex, spun off In a standalone company in 2023. A separate public trading business, KelanovaNow snack brands such as pringles and cheese-ice. Mangal owner of M&M Agreed to buy Kelanova Last year, in a deal for $ 36 billion which has not yet been closed.
WK Kelog shares have fallen by about 2% this year, and the company has a market cap of about $ 1.5 billion.
A round of wk celebs will add consolidation to packed foods packed. Many American consumers have considered sugars grains to be healthy in favor of breakfast options, and other shopkeepers moved to private label brands after inflation in recent years.
This step will deepen the ambitions of the pharyro in the US market. Third largest American candy company in May Announced a new slate of products Peanut Nutela and Dr. To appeal to American consumers including paper tick TAC.
