A normal environment during an IMAX private screening for the film “First Man” in an AMC theater in New York City on October 10, 2018.
Lars Nikki | Getty Image Entertainment | Getty images
A year before “F1: The Movie” will eventually hit theaters, Apple Did a deal with Emax,
The studio used IMAX’s camera technology as well as a three-week release in its cinemas, a partnership that helped the film to produce about $ 300 million globally in its first 10 days in its first 10 days.
More than 20% of that race came from IMAX screening. In the US and Canada, the company has 25% of all domestic ticket sales for the film in theaters. This feat is even more impressive than the fact that the IMAX screen represents less than 1% of the total movie screen worldwide.
Two other films released this year have exceeded the 20% market share for the company – Warner Brothers. ‘ “Sinner” and Paramount “Mission: Impossible – The Final Recking.”
This is a sign of strength for replacing IMAX in the fast -developing film industry.
The IMAX has been a prestigious destination for long -term dramatic releases, but as consumers continue to move to taste premium experiences, it is quickly getting market share and is ready for exponential growth in the coming years.
CEO Rich Gelfand is forecasting $ 1.2 billion in global box for companyWhich will be 33% higher than the dhol of 2024 and a record for a 55 -year -old business. Wall Street analysts hope that 2026 will be even better.
“Post-pandemic lots of activities, especially event activities, have really done good [for] The premium brand, “Gelfond told CNBC.” You look at concerts, ticket prices increased. Premium seats have increased. You look at sports events, the same kind of thing. Broadway. I think people, although they enjoy watching at home, looking at streaming and streaming products, when they go out of the house, they want something different from this. ,
Investors have ralled behind the IMAX stock. The company shares are about 60% above in the last 12 months.
The IMAX screen is particularly larger than the standard movie screen and the theaters have immersive audio systems. The company is not just in screen films, many films seen in IMAX were shot using cameras and technology developed by the company, especially the experience of watching IMAX.
“This year, we have eight movies in a row in North America that were shot with Imax cameras, and usually when you shoot with cameras at the box office, there is more,” Gelfond said. “And there are some reasons for this. One, one, it is a better way to see and listen to it. But also, filmmakers usually become more behind it, and they tell their audiences that this is the best way to see their work. And I think it is a powerful inspiration for the audience to go to Imax.”
The title “Filmed for the film” titled Christopher Nolan’s “Openhememer,” Dennis Villainuway’s “Dune” Films and even the latest “Mission: Impossible” Flick from Tom Tom Cruise.
Tickets to watch a film in IMAX usually spend a few dollars more than standard movie tickets, which can help promote box office dhona.
Vesabash’s analyst Allicia Reese said, “The more better for the film for Imax, the better it was seen on the film for Imax title.” “The better margin is going to be. As you see improvement in margin in 2025, you are not only going to see better quality title signatures in 2026, but what I hope is that the studio will be more owned by even more reverse marketing campaigns.”
TCL Chinese theater’s general ideas promote the new Tom Cruise film ‘Mission: Impossible the Final Reckling’ on May 23, 2025 in IMAX in Hollywood, California.
Aaronap/Bauur-Giffin | GC Picture | Getty images
Eric Handler of Roth said that IMAX “has a high -class problem of” too much material availability. “
The “F1” deal meant for three weeks of screen programming Universal “Jurassic World Ribrth” was expelled: film Missed a domestic IMAX release And only the IMAX was painted on the IMAX screen in China. The film will also appear in the IMAX screen in Japan next month.
Domestic, the film Slate is strong 2025 and 2026, with several major franchise film release on books. Warner Brothers. ‘ “Superman” hits theaters on Friday, and is coming soon Disney And Marvel’s “Fantastic Four: First Steps.” The “wicked: for good” of Universal then comes ahead of Thanksgiving Holiday and Hit Dizney’s “Avatar: Fire and Ash” hits theaters just before Christmas.
Kicks with 2026 Amazon’s “Project Hell Mary” and a new Avenger Film, The First Theater Star Wars will also be released since 2019, “The Super Mario Brothers film,” A Live-Action “along with” Moana “as well as” Toy Story 5 “and” Shrek 5. ” And in the mix also, Nolan’s next feature film “The Odyssey”.
The new Hollywood release IMAX is just one piece of box office success.
“Not only they are benefiting from Hollywood’s recovery, they are also taking advantage of the global footprint and showing local language movies in Japan and South Korea and parts of Europe in China,” said Roth analyst Eric Handler.
He said that “Jha 2,” was a Chinese release that produced more than $ 2 billion in global ticket sales, was a particularly strong local language film for IMX. The company produced about $ 170 million in receipts from the film’s screening.
And still has space to grow IMAX.
The company currently has around 1,700 screens worldwide, about 400 in North America. Gelfond told CNBC that the company has contracts to create about 500 more IMAX screens.
He said that the company will share more specific details during its earnings report, which is going to be released later this month.
“We signed almost several new theaters this year, as we signed for the whole year last year,” Gelfond said. “So there is a lot of development.”
Disclosure: Comcast is the native company of NBCUNIVERSAL and CNBC.
