My source news opinion brand logo for the world
Courtesy
MSNBC will change its name later this year and will leave the image of peacock stored with its branding-the first real public-focus in the upcoming separation of the warcent Comcast NBCUNIVERSAL.
The political news network will be renamed as Mai Source News Opinion World, or Ms. Now, Versent Chief Executive Officer Mark Lazarus wrote in an internal memorandum to the employees seen by CNBC in an internal memorandum.
In January, Lazarus told a group of MSNBC employees that the network Its name will not change. But during the last few months of transition plan, NBCUNIVERSAL leaders decided that MSNBC should take a new name “to increase the difference between MSNBC and NBC news organizations” to increase “a new name,” Lazarus wrote in Memo on Monday.
MSNBC President Rebecca Kutler told the employees in his own note that the news group would not change the attention.
“While our name will be changing, who are we and what we will do. Our work and our commitment to our audience is not a promise of brand for three decades,” he wrote.
MSNBC is making aggressive recruitment for about 100 new posts to erect its news room independent of NBC News. The network has already hired around 40 journalists from CNN, Bloomberg, Politico and other news organizations to establish their first Washington, DC, Bureau.
“During this time of infection, NBCUNIVERSAL decided that our brand needed a new, separate identity,” Kuttler wrote. “This decision now allows us to determine our syllabus and claim our freedom as we continue to build our own modern news.”
While coverage in MSNBC and NBC News will be repeated, such as covering politics, CNBC news organization is already quite different from NBC News that officials decided that they do not need a name change, according to the people familiar with the matter. In addition, technically, “NBC” in “CNBC” never stems from the National Broadcasting Company. Rather, CNBC stands for “Consumer News and Business Channels”.
Nevertheless, CNBC will get a new logo without similar NBCUNIVERSAL Peacock. This would be right for all brands that have a peacock in logo. Sports content on USA network and golf channels will be branded simultaneously under USA Sports. Digital companies Golfwow and SportsAngin will also change their logo.
The MSNBC name changes and the new logo will all be introduced before the end of the year, when Versent plans to spin as a publicly trading company.
Kuttler said in his memorandum on Monday that MSNBC will soon stop a national marketing campaign with the launch of the new name, “Unlike what we have done recently in memory.”
MSNBC is the second most viewed cable news network, which an average of 1.2 million primetime spectators year after year. The network has 28 on-air anchors, 21 correspondents and correspondents, and offer live programming over 120 hours each week.
Disclosure: Comcast is the original company of NBCUNIVERSAL, which owns CNBC. Versent will become the new original company of CNBC under the proposed spinoff.
